21 Apr Some might think the cost of a Gambino Landscape Lighting System is high…. However when the sun goes down the value is visible
By Mike Gambino
Pricing is something a lot of businesses struggle with, from startups and solopreneurs to major players that have been in their industry for decades.
Adobe makes a bunch of the software that keeps the world running and gives it away for free, but when it comes to things like Photoshop, Premier, and the rest of their Creative Software Suite they charge a pretty penny—and people pony up the dough because their software is among the best around.
Ritz-Carlton of hotel fame. Tesla and its unique technology. First-class flying on any airline that offers it. They all cost a bundle, and they all have plenty of customers happily shelling out the money.
It’s the First class Experience that is not a Commodity
All of the premium brands mentioned above have more in common than being among the most expensive operators in their industries. They all also strive to give their customers a total luxury experience.
We compete on value, not on price.
Instead of worrying about losing customers by charging too much, or making margins as razor-thin as possible to capture market share, these companies produce the best product they can and charge whatever the market will bear for delivery—because they and their shareholders don’t deserve anything less for the value they provide.
Here at Gambino landscape lighting we approach our business in the same way.
We are not just trying to sell a cookie-cutter commodity that twenty other companies are already producing. We design and build one of a kind custom High Performance LED landscape lighting systems that are built to last.
Our unique value is what we’re selling.
We don’t price our products and services based on what the competition is charging, because we’re not the competition and we don’t price based on what our most price-conscious customers demand, because by doing this we wouldn’t be able to deliver the greatest amount of value to our clients.
We Price our service so that the customers who will get the most value will also be willing to give it, and also appreciate the value, too. Companies that compete on price are always on a race to the bottom, and the most they can hope for is to find themselves in the middle of the pack.
If a company is producing high value, price should hardly be a consideration at all. And if as a business you’re not producing high enough value, what are you doing in business in the first place?
This landscape lighting blog is published by Mike Gambino of Gambino landscape lighting inc. all rights reserved. Mike is a professional landscape lighting system designer/ builder and has been designing, installing and maintaining landscape lighting systems for more than 27 years. Mike resides in the Los Angeles area with his wife and 2 sons. To visit his website go to www.Gambinolighting.com . To inquire about hiring Mike please click here .
Blog articles may be published with permission on other websites without editing or removing links.