10 Jun Custom landscape lighting for your business
By Mike Gambino
We talk a lot about residential landscape lighting but there is much to be said about what curb appeal can do for your business growth. Have you thought about all of those potential customers who are driving by your business at night and not even noticing that you are there? One of the things that any good business owner knows is that the more people who look at your business, the more people who will use it. This is why you probably budget hundreds or thousands of dollars a month to take care of landscaping, signs, and keeping up the exterior appearance of your business.
With all the competition today, it’s not enough to simply light up your sign and call it a day. Instead, you should spend some time thinking about lighting up that beautiful landscaping and architectural features of your building with quality outdoor lighting around your business. This will serve to highlight your business even more so during the nighttime hours, when people are still driving by and noticing your property and how great it looks. Even when your business is closed it can still be attracting attention and building your brand.
Getting the right landscape lighting is important which is why you should call in the professionals who specialize in landscape Lighting. You would not trust your landscaping and architecture to your business manager or secretary, would you? Why, then, would you spend time and money on lighting for your outside landscaping without having a professional to design and install it? Professional lighting specialists know exactly how to bring out the best of your business, drawing the eyes of all those potential customers driving by at night.
What types of businesses or commercial properties can greatly benefit with enhanced identity from dramatic landscape lighting to draw in a crowd? Especially any operation that is open at night. A few that come to mind are but not limited to Home owners association entries, Restaurants, Nightclubs and bars, niche boutique or specialty retail shops are a natural as much of their business comes after the sun has gone down. But any business can benefit, even those who are closed when the sun goes down. The name of the game is to grab the attention of passers by making a big impression so when they are in need of your products or service you will have top of mind awareness, brand and name recognition.
Of course, highlighting your business’s sign so that people know where to find you is very important, but having a lighting system that will look so beautiful people won’t be able to resist being attracted to it should be the idea. Your goal is really to go for that WOW! factor. That means dramatic drop dead gorgeous lighting that demands attention and leaves a lasting impression. If customers are entering your property at night tnen you must provide a safe and secure environment or they won’t come. Pathways and entry ways should be brightly illuminated and easily navigated. Steps must be properly lighted so people do not fall and get hurt.
We know how important it is these days for businesses in a competitive world to set themselves apart, and we know that there are plenty of ways you can do this. One of the best, though, just happens to be making sure that your building and grounds – not to mention all that landscaping that you’ve spent thousands of dollars on! – should look its best even when it’s dark. The simple step of installing landscape lighting for your business can actually draw more customers by highlighting your business’s service and professional image at night, when a whole new set of potential customers is driving or walking by. Call Gambino landscape lighting today, for a design consultation and quote on your lighting system.
This landscape lighting blog is published by Mike Gambino of Gambino landscape lighting inc. all rights reserved. Mike is a professional landscape lighting system designer/ builder and has been designing, installing and maintaining landscape lighting systems for more than 20 years. Mike resides in the Los Angeles area with his wife and 2 sons. To visit his website go to www.gambinolighting.com . To inquire about hiring Mike please click here .
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